Recently, I received a copy of Twitter Marketing for Dummies to review. I’m a fan of the Dummies guides. They often contain lists that are worth the price of the book (I like shortcuts.) Having said that, I’ve learned to be a bit suspicious of the “experts.” Expertise tends to be overrated and most often unnecessary. However, if there are Twitter experts, then Kyle Lacy is one.
Many people are quick to point out that Twitter is simply the latest, greatest thing. Well, uh, yeah. Don’t large hordes of people gather around the latest and the greatest? Sounds perfect for people who need to do some marketing.
The book title says this book is about marketing but regardless of role or title, anyone involved with business will benefit from the content. In the world of social media the lines between marketing, sales, customer service, and PR are blurring. This is certainly the case with new media apps such as Twitter.
The thought of all you could be doing with this trendy tool is quickly overwhelming. It’s hard to know where to start. Getting advice from an experienced user, whether from a book or a blog, can save a lot of time.
I consider myself relatively savvy when it comes to social media. I’ve been blogging and using Twitter for some time now. Nevertheless, I learned a few things myself and made note of a number of websites and applications I didn’t know about. Kyle offers solid advice and helpful tips throughout the book (though thanks to the way they do these books it gets a bit redundant).
I confess. I’d rather read a book than a blog. I like the way they smell; the way they feel. But I have to say, if you’re a business owner reading a book about Twitter then you’re a bit behind. But don’t give up. Better late than never.
Twitter will eventually be passe. It will pass out of favor or we’ll move on to a new technology. Most of the concepts in this book are applicable to much of the social media realm and will transfer to whatever new tool emerges next.
DISCLAIMER: So as no one is mislead and the FTC is fully satisfied be it known that I was sent the copy of the book at no charge in exchange for a review. However, the positive review of the book is my genuine, if not enthusiastic, opinion.
